Herbal Essences case study, Misfit Marketing

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HERBAL ESSENCES

Herbal Essences came to us for their newest scent launch with a NYC-themed campaign concept that blended dating culture and hair care. We created creator-style paid ad content that felt completely native to the feed ~ nothing like a traditional beauty ad.

A legacy beauty brand. A new scent. Creator content that didn't look like an ad at all.

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