Unagi Scooters
Where commuting meets culture.
Unagi Scooters is redefining how people move through cities - sleek, lightweight, electric scooters delivered via subscription, designed for freedom, efficiency, and bold self-expression. We elevated the brand’s presence across all channels - translating their product excellence into equally refined creative, strategy, and storytelling.
Overview
We partnered with Unagi to create content that didn’t just sell scooters — it sold a lifestyle. Our UGC and influencer campaigns drove over 22M views and grew their IG and TikTok to 100k+, while also championing a distinct brand aesthetic for young professionals navigating city life.
To help Unagi stand out in a crowded micromobility market, we developed a social media strategy rooted in culture, aesthetics, and aspiration.
Our approach prioritized visual storytelling and UGC that reflected the sleek, urban lifestyle of Unagi riders - young professionals commuting through major cities.
We activated influencer partnerships and built a content pipeline that turned everyday rides into aspirational moments, driving both engagement and conversions. The result was a cohesive brand presence that didn't just showcase the product - it created a community around it.
Challenges
Challenges
Outdated Aesthetic
Unagi's existing social media presence didn't reflect the sleek, design-forward appeal of their product. The visuals felt generic and inconsistent, lacking the polish and personality needed to stand out in a crowded lifestyle tech space. Misfit worked with Unagi to reimagine their aesthetic—elevating the look and feel of their content to align with the minimalist, modern energy of their scooters and the people who ride them. The result was a streamlined, high-end social presence that felt intentional, current, and brand-aligned.
Misaligned Targeet Audience
While Unagi's product was built for urban professionals looking for a stylish way to commute, their content wasn't speaking to that demographic. Messaging and visuals failed to capture the mindset or lifestyle of their ideal customer, leading to a disconnect between the brand and its audience. We helped reposition the brand narrative to focus on aspirational city living—highlighting design, convenience, and culture—to better resonate with the people most likely to convert.
Low Engagement
Before partnering with Misfit, Unagi's social platforms lacked community energy. Their content struggled to drive interaction or spark conversations, leading to flat growth and low visibility. We implemented a more dynamic content mix—including UGC, reels, and influencer partnerships—that brought real users into the story. By shifting the focus from the scooter to the rider, we created opportunities for engagement, authenticity, and sustained brand momentum.
Solutions
Solutions
Visual Refresh
To bring Unagi's social presence up to par with the sleekness of its product, we established a fresh visual language rooted in minimalism, movement, and modernity. We created design systems for content that felt clean yet dynamic, allowing the product to shine while also setting a consistent tone across platforms. Every post became part of a larger aesthetic story, helping the brand feel instantly recognizable and aspirational at a glance.
Audience Alignment
We redefined Unagi's content strategy to better resonate with their ideal rider: young professionals commuting through vibrant cities. By centering real-life use cases, incorporating culturally relevant references, and showcasing moments of freedom, convenience, and style, we helped Unagi speak the language of its core demographic. The shift turned casual scrollers into prospective customers by showing how the product fit seamlessly into their lifestyle.
Community Building
To spark meaningful engagement, we prioritized content that made followers feel like participants—not just spectators. Through curated UGC, strategic influencer collaborations, and interactive story-driven posts, we brought authentic voices into the mix and gave the audience space to see themselves in the brand. This shift from product-focused to people-focused content helped grow a community around Unagi, not just awareness of it.
Results
Results
Increased Visibility
Our influencer campaigns and UGC strategy helped Unagi show up in more of the right feeds - those of young, style-conscious professionals across major cities. As content began to circulate organically, brand awareness grew steadily, bringing new eyes to the scooters without the need for heavy ad spend.
Stronger Brand Identity
With a polished visual system and a lifestyle-first narrative, Unagi's social became more than just a feed-it became a vibe. The consistent aesthetic, aspirational tone, and purposeful storytelling gave the brand a clear identity that stood out from competitors and resonated with its ideal audience.
Higher Engagement
By shifting the focus from product to people, we invited the audience into the brand story. UGC, real rider moments, and creator-led content turned passive viewers into active participants, driving more likes, shares, saves, and comments across platforms.