who we are
Social moves weekly, and we are in it all day. The strategy comes from what is working right now — not a playbook written last quarter.
We stay small on purpose. A handful of brands at a time, close enough to know the business properly.
Nobody hires us to look like everyone else.
what we deliver
Delivered
Partnerships
Put On The Map
Sydney Abrams
CEO & Creative Director
Sydney runs the creative. She sets the direction for every account Misfit takes on, from the first strategy call to the final cut. She has been obsessed with social since before it was a career anyone took seriously, and it has always been second nature. Ten years of social and growth marketing followed, all of it at startups, none of it at a corporate office. So starting an agency wasn't a leap. It was the obvious next thing.
Grant Shapiro
COO
Grant runs operations, finance and business development. Contracts, creator payments, production schedules: the parts of an agency clients never see but always feel when they go wrong. A Brown alum, he has spent his career scaling teams and building business infrastructure, in tech, as the founder of a financial services company, and through his own personal brand. Measured, on time, no surprises.
