Cucina Alba case study, Misfit Marketing
A little corner of Italy in New York and LA. We took over a feed that was polished but static, and a TikTok with a couple of posts and no strategy. So we built a brand world you can step into. Looser, warmer, more approachable.
Across the Brand
Jun–Sept 2026
One Voice
First Few Months
WE brought it TO LIFE
Before us it was static images. Polished, and completely still. We put the camera where the restaurant actually happens: hands on the pass, pasta being pulled, service in motion. A brand world instead of a gallery.
We took their TikTok on properly. There'd been a post or two, but no strategy behind it. Now it runs to a plan, and it's growing.
A peek inside Alba
Some of the work we've made for them, shot by our team.
ALBA, in frame
Photography: Paolo Verzani
Three rooms, one voice
West Hollywood, Chelsea, and the Alba Spiaggia pop-up at the Montauk Yacht Club. People on the ground at all three, shooting real service. 30+ influencers hosted on comped dinners in the first few months.
Alba took Montauk for the summer
A season of comped lunches and dinners for the influencers and creators worth having at the table.
1 million+ views across all Montauk influencer content