Enzo case study, Misfit Marketing
We launched Enzo, a sourdough pizza bar in Chelsea from the team behind Cucina Alba, by turning its opening into a show. We produced, directed, and filmed a daily mini docuseries following founder Will Makris – and New York watched a restaurant become real in real time.
All Organic
+231%
+3,757%
September 2026: 94,355 Instagram views and 59,476 TikTok views. Instagram at 3,375 followers, TikTok at 243 — with TikTok engagements (3,564) topping Instagram (2,343) for the first time.
WE turned a restaurant OPENING into a SHOW
A social-first docuseries – produced, directed, and filmed by Misfit – that made New York invested in Enzo before a single pizza was served. 728K views. 930 organic followers, all earned. A DM inbox up a staggering 3,757%. All before a single review existed.
Behind the scenes in the Enzo kitchen
The most viral videos
Three episodes did the heaviest lifting. Ep. 1, Ep. 10, and Ep. 12: the drops New York kept sending to friends.
People weren't just following the story – they were trying to get in.
Creators & influencers
New York's food and lifestyle creators found Enzo through the series and shared it with their own audiences.
The episodic series continued
Daily episodes, trend-led posts, and cocktail videos.
An ongoing extension of the Enzo experience.