Go Greek NYC case study, Misfit Marketing
GO GREEK
We launched Go Greek's first NYC location, bringing a cult-favorite Beverly Hills brand to a city already asking for it. Social strategy, influencer partnerships, and three preview events turned quiet demand into a line around the block.
3.3M+
Views,
First 3 Months
First 3 Months
4.9M+
Views,
Apr–Sept 2026
Apr–Sept 2026
7,726
Total Followers,
IG + TikTok
IG + TikTok
60+
Creator
Partnerships
Partnerships
WE turned Go Greek into a NYC RITUAL
Ongoing social strategy, content, and influencer partnerships that put Go Greek in New York's daily rotation. 7,726 followers across IG and TikTok, after 192% growth in the first three months. 4.9M+ views since launch. 60+ influencer partnerships and growing.
The celeb bowl series
Founders, celebrities, and influencers building their custom Go Greek bowl on camera. An ongoing drop built to be shared.
612K combined views · 17K likes across the series.
Matt James
The Bachelor
Jake Musser
Influencer
Jasmin Larian
Founder, Cult Gaia
Whitney Fransway
Influencer & TV
Photography from opening weekend
Some of our most viral videos for Go Greek
All shot on iPhone.
Pre-Opening
Right before doors opened
Staff Involvement
The team, on camera
Natural Sprinkles
Topping launch