Bar Enzo case study, Misfit Marketing
We launched Bar Enzo, a sourdough pizza bar in Chelsea from the team behind Cucina Alba, by turning its opening into a show. We produced, directed, and filmed a daily mini docuseries following founder Will Makris – and New York watched a restaurant become real in real time.
+148%
All Organic
+231%
+3,757%
WE turned a restaurant OPENING into a SHOW.
A social-first docuseries – produced, directed, and filmed by Misfit – that made New York invested in Enzo before a single pizza was served. 367K impressions. 930 organic followers, all earned. A DM inbox up a staggering 3,757%. All before a single review existed.
Behind the scenes in the Enzo kitchen.
Photography from opening night.
The most viral videos.
Three episodes did the heaviest lifting. Ep. 1, Ep. 10, and Ep. 12: the drops New York kept sending to friends.
People weren't just following the story – they were trying to get in.
Creators & influencers.
New York's food and lifestyle creators found Enzo through the series and shared it with their own audiences.
The episodic series continued.
Daily episodes, trend-led posts, and cocktail videos.
An ongoing extension of the Enzo experience.