Go Greek NYC case study, Misfit Marketing

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GO GREEK

We launched Go Greek's first NYC location, bringing a cult-favorite Beverly Hills brand to a city already asking for it. Social strategy, creator partnerships, and three preview events turned quiet demand into a line around the block.

2.5M+
Views,
First 30 Days
60+
Creator
Partnerships
5.5K+
New Followers,
IG + TikTok
192%
Follower
Growth
Go Greek NYC Instagram profile

WE turned Go Greek into a NYC RITUAL.

Ongoing social strategy, content, and creator partnerships that put Go Greek in New York's daily rotation. 5,500 followers across IG and TikTok. 2.5M+ views. 60+ creator partnerships and growing.

@gogreekyogurtnyc Instagram @gogreekyogurtnyc TikTok

The celeb bowl series.

Founders, celebrities, and influencers building their custom Go Greek bowl on camera. An ongoing drop built to be shared.

612K combined views · 17K likes across the series.

Matt James
The Bachelor
Jake Musser
Influencer
Jasmin Larian
Founder, Cult Gaia
Whitney Fransway
Influencer & TV

Photography from opening weekend.

Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend Go Greek NYC opening weekend

Some of our most viral videos for Go Greek.

All shot on iPhone.

Pre-Opening
Right before doors opened
Staff Involvement
The team, on camera
Natural Sprinkles
Topping launch
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