We launched Go Greek Yogurt's first NYC location, bringing a cult-favorite Beverly Hills brand to a city already asking for it. Social strategy, creator partnerships, and three preview events turned quiet demand into a line around the block.
First 30 Days
Growth
First 30 Days
Partnerships
WE made NYC hungry before the DOORS opened.
Strategy, content, and creator seeding that had the city watching before opening day. 3,000 followers. 2.5M views. 45 creator partnerships. All before we even opened doors to the public.
From dated international content to a feed New York couldn't stop sharing.
A viral sensation before the doors even opened.
We hosted three previews before the public opening. Press, celebrity, creator, and friends and family. By grand opening, the FOMO had already done the work.
The momentum didn't stop there.
Ongoing content, still driving the feed.