Go Greek NYC case study, Misfit Marketing

GO GREEK NYC food & bev

We launched Go Greek's first NYC location, bringing a cult-favorite Beverly Hills brand to a city already asking for it. Social strategy, creator partnerships, and three preview events turned quiet demand into a line around the block.

2.5M+

Views,
First 30 Days

60+

Creator
Partnerships

5.5K+

New Followers,
IG + TikTok

192%

Follower
Growth

WE turned Go Greek into a NYC RITUAL.

Ongoing social strategy, content, and creator partnerships that put Go Greek in New York's daily rotation. 5,500 followers across IG and TikTok. 2.5M+ views. 60+ creator partnerships and growing.

The celeb bowl series.

Founders, celebrities, and influencers building their custom Go Greek bowl on camera. An ongoing drop built to be shared.

Matt James

The Bachelor

Jake Musser

Influencer

Jasmin Larian

Founder, Cult Gaia

Whitney Fransway

Influencer & TV

Photography from opening weekend.

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Go Greek NYC opening weekend

Some of our most viral videos for Go Greek.

All shot on iPhone.

Pre-Opening

Right before doors opened

Staff Involvement

The team, on camera

Natural Sprinkles

Topping launch

Psychedelic Candle Co.