CREATORS who'd buy it anyway
Views Delivered
Activated
Spend
Most of the brands we work with don't have thousands for paid collaborations, so we don't spend it. We trade: comped meals and service exchanges with New York lifestyle brands people already want to try. Then we work with creators who genuinely like the product, because the ones most likely to post well are the ones most likely to come back and pay for it. On an opening, that fills week one with people who'd have come anyway.
how it actually works
Who to work with, on which platform, and what we want back.
Finding the people who'd be your customer anyway.
Fit over follower count. We check the audience, not just the number.
The brief, the hook, the format. We direct it, not just ship product.
Running it end to end, from first outreach to final post.
Comped meals and service exchanges. Trades that work with no media budget.
Creator moments built around openings, drops and residencies.
The asking, the chasing, the terms. Off your plate.
Product out, content back, relationships kept warm.
What worked, what it earned, what changes next campaign.